Guides2 minute read
How to write a Reddit post about your own business
Reddit can send you a lot of the right visitors, and it's quick to turn on anyone who treats it as free ad space. Here's how to post about your own business and be welcome.
Find the right subreddit
Search for your subject and your area, then read the top posts from the past month. You want a place where your kind of post already does well.
Check how many people are active there, too. A small subreddit full of your kind of customer beats a huge one where your post sinks in an hour.
Take part first
Comment on other people's posts for a while before you share your own. Your history is public, and an account that only ever links to one site gets treated as spam.
Be useful in those comments. When you later post about your own work, people check who you are, and a trail of helpful replies speaks for you.
Write a post worth reading
Tell people what you learned, what went wrong or how you solved a problem they have. Keep your site to a single mention, and make the post complete without it.
Numbers, mistakes and specifics from your own work do well. "What I learned from my first hundred orders" gives readers something. "Check out my new shop" gives them nothing.
Say it's yours
Open with it if you can: "I run a small bakery and wanted to share how we cut our waste in half." Redditors are generous to people who are upfront, and harsh on anyone they catch hiding it.
Put your link at the end, or leave it out and let people ask you for it. On Reddit, a link someone asked for lands far better than one you pushed.
Answer the comments
Stay around for a few hours after you post. Thoughtful replies do more for you than the post itself.
Take criticism on the chin and thank people for it. You'll often learn something about your own business, and the thread reads better for it.